This launch marks the first self-service,
transactional in-store appliance experience for any big box retailer. Before
the launch of this technology, customers could not buy an appliance without the
assistance of an associate. By implementing this in-store experience, we were
able to help The Home Depot bridge the gap from online to in-store sales and
increase customer retention by ensuring the experience was comfortable, easy
and simple to navigate.
As smart phones, tablets and other devices become the spokes of the digital eco-system having a central hub will become increasingly important – tying together the customer and the associate. Owning the customer through the entire path to purchase and making that journey as frictionless as possible will lead to conversion and increased brand loyalty. The Appliance Finder experience is the hub of the digital channel for the stores. Turning a user journey into a user reality.
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